Whole Forest

Whole Forest’s mission is to protect the last remnants of Ecuador’s threatened rainforests. Our carbon-negative flooring, tables, and countertops showcase the rich diversity of hardwoods found in the forests we sustainably manage.

Every product sold helps support livelihoods in the forest communities we partner with, which slows deforestation. This protects the forest’s biodiversity and prevents massive carbon emissions. Our unwavering standards for sustainability make it possible for our products to offset the embodied energy of your project, ultimately lowering your impact on climate change.

Press coverage

"Established in 2008, Whole Forest is actively pulling threatened forests out of the pathway to deforestation by creating a strong economic incentive for forest families to preserve their forests as an economic asset. “We do that by creating many local jobs in forestry, manufacturing and business administration,” [Peter Pinchot] says. Before, local foresters made $3 a day, now they made 10 times that by working with the Whole Forest projects."

The oil rush in the tropics

Gulf News - February 20, 2019

"Reforming supply chains is one of the most important things that we can do to address environmental challenges. Raising consumer consciousness about the environment will move businesses in the right direction."