Established in 2008, Whole Forest is actively pulling threatened forests out of the pathway to deforestation by creating a strong economic incentive for forest families to preserve their forests as an economic asset. “We do that by creating many local jobs in forestry, manufacturing and business administration,” [Peter Pinchot] says. Before, local foresters made $3 a day, now they made 10 times that by working with the Whole Forest projects.

Reforming supply chains is one of the most important things that we can do to address environmental challenges. Raising consumer consciousness about the environment will move businesses in the right direction.