WHAT DOES IT MEAN WHEN YOU SAY YOUR PRODUCTS ARE "CARBON NEGATIVE"?
The wood we harvest intrinsically represents the carbon value of the forest that we were able to protect. Though long-term conservation, Whole Forest prevents massive amounts of carbon from entering the atmosphere. Each purchase allows Whole Forest to expand its area of conservation. We quantify the tons of carbon that a purchase has helped us preserve. When you purchase a product from us, you’re helping prevent carbon emissions, which reduces your carbon footprint and lowers the embodied energy of your design project.
What’s “embodied energy”? Buildings account for 40% of global carbon emissions. The “Green” sector of the building industry, estimated as 15% of the US market, is focused on reducing carbon emissions by reducing the operating energy of a building, such as heating, cooling, and powering electrical appliances. However, another large source of emissions is from the mining, manufacturing materials, transporting materials, and construction. This is embodied energy.
Once a building is built, you can’t change the embodied energy, which can be more than ten times the annual operating energy. Designers that source from Whole Forest offset a large part of the embodied energy in their project.
In alliance with the Paris Climate Agreement, leaders in the green building industry have started to stress the necessity for lowering a project's embodied energy, in addition to its operational energy. We believe that having consideration for our product's entire life-cycle is imperative in the quest for keeping a livable climate. We also believe the best way to solve "wicked problems" is through dialogue. Contact us if you have any questions, or you'd like to have a conversation about this topic.
Download our Carbon Value PDF