WHY ARE WHOLE FOREST'S PRODUCTS MADE FROM DIFFERENT TYPES OF WOOD?

Typically, the building market only demands a few highly valuable, "well branded" wood species. Once all of those species have been harvested from a forest, the forest no longer has any financial value to the land owners. In order to continue to make a living, the landowners must clear-cut the land to repurpose it for cattle grazing or agriculture.

Whole Forest innovated a technique for sustainably harvesting trees — the one that you can see in our physical product. It is to harvest a small quantity of 30 to 50 different tropical species. We only harvest at a rate of 2.5 trees per acre every twenty years. This keeps the value of the forest and the equilibrium of the ecosystem intact. Locals now have an incentive to keep the forest as it is rather than logging illegally or clear-cutting for agriculture. And an intact forest keeps carbon sequestered, thus reducing global carbon emissions.

We understand that the majority of people, even those concerned with the health of the planet, aren’t going to drastically alter their purchasing habits. Our strategy is to offer design that intrinsically protects at-risk environments like the Chocó forest.

WHAT DOES IT MEAN WHEN YOU SAY YOUR PRODUCTS ARE "CARBON NEGATIVE"?

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OUR STORY

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